Visitor identification and your privacy policy

Paid plans include visitor identification: anonymous visitors on your site are matched to business contact information (name, title, company, LinkedIn) and appear in your Visitors feed. Because this collects personal information from people who haven't filled out a form, your website's privacy policy needs to say so. This page tells you exactly what to do.

How it works

The No Lead Lost widget you already installed loads an identification script from our partner on pages where the widget runs. There is nothing extra for you to install.
The script uses the visitor's IP address, device signals, and identifiers to match the visitor against a database of business contact information. A first-party identifier (nll_vid) in the browser's local storage connects repeat visits.
Matched visitors appear in your dashboard with their name, title, company, LinkedIn profile, and (when available) business email and phone. Identification works best for visitors in the United States.

What you're required to do

Update your privacy policy to disclose visitor identification before the feature is live on your site. Template below.
Honor opt-outs. If a visitor asks you to delete their information or stop identifying them, delete what you hold and forward the request to support@noleadlost.com so we can suppress their record.
Keep your outreach legal. Emails to identified visitors must comply with CAN-SPAM (business email, honest subject lines, working unsubscribe). Calls and texts must comply with the TCPA and state telemarketing rules. Identified data may not be used for credit, insurance, employment, or housing decisions.

Copy-paste privacy policy language

Add this to your website's privacy policy and replace the bracketed placeholder. Adjust the tone to match the rest of your policy; the substance to keep is what is collected, what it's used for, and how to opt out.

Visitor identification. We use No Lead Lost (noleadlost.com) to help us understand which businesses visit our website and to follow up with them. When you visit our site, a script may collect your IP address, the pages you view, and a first-party identifier stored in your browser's local storage, and match that information against business contact databases to identify you and your employer (for example: your name, business email address, job title, company, and LinkedIn profile). We use this information for business-to-business sales and marketing follow-up. We do not use it to make decisions about credit, insurance, employment, or housing. To opt out of identification or request deletion of your information, contact us at [YOUR CONTACT EMAIL] or email No Lead Lost directly at support@noleadlost.com.

Common questions

Does this apply to my free plan?

No. Visitor identification only runs on paid plans. On the free plan the widget collects nothing beyond what a visitor types into the form.

What about visitors from Europe?

Identification is designed for United States audiences. If a meaningful share of your traffic comes from the EEA or the UK, where this kind of processing generally requires prior consent, talk to your counsel before relying on the feature for those visitors.

Does it set cookies?

The widget stores a first-party identifier in local storage rather than a cookie. The identification partner's script may use its own identifiers, subject to its privacy policy.

What about visitors who use privacy controls?

We honor the Global Privacy Control signal: if a visitor's browser broadcasts GPC, the identification script never loads for them. Ad blockers may also prevent identification for some visitors.

Where do opt-out requests go?

Forward them to support@noleadlost.com. We delete the visitor's records, pass the request to our identification partner, and suppress future identification.

This page is practical guidance, not legal advice. Your obligations depend on where you and your visitors are located — when in doubt, have your counsel review your privacy policy.